In a surprise move, Twitter head Jack Dorsey announced Wednesday that Twitter will stop taking political advertisements on a platform-wide basis.
"We've made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…" he began, indicating with an emoji that a thread was about to ensue.
Dorsey ultimately said that political ads remove options from his users, versus seeking out content or content creators on their own. "While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions."
"We considered stopping only candidate ads, but issue ads present a way to circumvent. Additionally, it isn't fair for everyone but candidates to buy ads for issues they want to push. So we're stopping these too," Dorsey added, promising to share a final policy by November 15.Facebook has chosen to take its handling of political ads in an opposing direction, in spite of introducing its own verified news section and promising all non-political ads would be heavily fact checked.
"From a business perspective, the very small percent of our business that is made up of our political ads does not come anywhere close to justifying the controversy that this incurs for our company," Zuckerberg told members of the House Financial Services Committee during his
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