“This isn’t about free expression. This is about paying for reach.”
giant’s policy ahead of the 2020 elections. “We’ve made the decision to stop all political advertising on Twitter globally,” he wrote. “We believe political message reach should be earned, not bought.”
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵Dorsey posted a lengthy explanation of his rationale, threaded over several additional tweets. “A political message earns reach when people decide to follow an account or retweet,” he wrote. “Paying for reach removes that decision, forcing highly optimized and targeted political messages on people.
The announcement comes amid heightened scrutiny of how social media platforms regulate political advertisements. Last week, Facebook CEO Mark Zuckerbergwhile testifying before Congress, indicating that political advertisements will not be fact-checked. “Congresswoman, in most cases, in a democracy, I believe people should be able to see for themselves what politicians they may or may not vote for are saying and judge their character for themselves,” Zuckerberg said when asked by Rep.
Dorsey appeared to throw in a jab at Zuckerberg in his explanation of Twitter’s decision. “[I]t‘s not credible for us to say: ‘We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well…they can say whatever they want!” he wrote, throwing in a winking emoji
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