'We believe political message reach should be earned, not bought.' Twitter C.E.O. Jack Dorsey announced on Wednesday that his company will stop accepting paid political advertisements
"We believe political message reach should be earned, not bought," C.E.O. Jack Dorsey said.
Twitter C.E.O. Jack Dorsey announced on Wednesday that his company will stop accepting paid political advertisements, unlike rival Facebook, which has attracted scrutiny for not fact-checking campaign ads. "We believe political message reach should be earned, not bought," Dorsey wrote on Twitter. "Why? A few reasons. A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
Dorsey said the company will announce a "final policy" on political ads by Nov. 15, including plans for "a few exceptions," including ads that promote voter registration. "We’ll start enforcing our new policy on 11/22 to provide current advertisers a notice period before this change goes into effect," he said.
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