Roku, which has evolved beyond streaming boxes and dongles to become a force in streaming advertising, has acquired ad-tech firm Dataxu for $150 million in cash and stock. The deal is expected to c…
The deal is expected to close during the fourth quarter. Roku executives will detail their plans for integrating Dataxu’s demand-side buying and planning tools during the company’s third-quarter earnings call on November 6.
In a press release announcing the acquisition, the company said owning Dataxu will “enable Roku to provide marketers a single, data-driven software solution to plan, buy, and optimize their ad spend across TV and OTT providers.”
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