Dataxu will boost Roku's advertising business.
Roku said it has entered into an agreement to buy Boston-based demand-side platform Dataxu.
Dataxu provides marketers with automated bidding and self-serve software to manage ad campaigns programmatically across digital platforms.is buying Dataxu, a platform that lets marketers plan and buy video ad campaigns, for $150 million in cash and stock. The deal was announced Tuesday morning. Boston-based Dataxu, a demand-side platform, provides marketers with automated bidding and self-serve software to manage ad campaigns programmatically across digital platforms.
"TV advertising is shifting toward OTT and a data-driven model focused on business outcomes for brands," Anthony Wood, Roku CEO, said in a statement. "The acquisition of Dataxu will accelerate our ad platform while also helping our content partners monetize their inventory even more effectively."Dataxu had hired investment bank GCA Advisors as it explored a potential sale. According to the report, Dataxu was initially seeking a valuation of around $300 million.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Tech entrepreneur paid $9.5 million for a teardown and built this $35 million Laguna Beach mansionThis tech entrepreneur paid $9.5 million for a teardown and built this $35 million Laguna Beach mansion. (via CNBCMakeIt)
Lire la suite »
Drug companies reach $260 million opioid settlement with Ohio counties, averting landmark trialFour large drug companies reached a last-minute $260 million legal settlement ov...
Lire la suite »
These Mascaras Make the Perfect Stocking StuffersWho needs lash extensions with mascaras this fire?
Lire la suite »
Abu Dhabi is investing hundreds of millions in tech start-ups from the Middle EastMubadala, Abu Dhabi's state investor, announced Monday new MENA tech funds will invest $250 million in start-ups from the Middle East region.
Lire la suite »
Mega-Developer Carl Panattoni Buys $38 Million Newport Coast EstateThough 2019 has mostly been a quiet year for high-end real estate in Orange County, Calif., three eye-catchingly big residential transactions recently closed — or are scheduled to soon close.…
Lire la suite »
Peloton stock analysts initiate coverage, are overwhelmingly bullish - Business InsiderPeloton just got a slew of 'buy' ratings from analysts who think the bike company is poised for major growth and could turn profit within five years.
Lire la suite »