'TV advertising is shifting toward OTT and a data-driven model focused on business outcomes for brands,' says Roku CEO Anthony Wood.
"TV advertising is shifting toward OTT and a data-driven model focused on business outcomes for brands," says Roku CEO Anthony Wood.
"TV advertising is shifting toward OTT and a data-driven model focused on business outcomes for brands," said Anthony Wood, CEO of Roku. "The acquisition of dataxu will accelerate our ad platform while also helping our content partners monetize their inventory even more effectively." Roku streams more ad-supported hours than any other streaming platform, according to a June comScore analysis. With more than 30.5 million active accounts as of June 30, the firm has been looking to grow its offerings of OTT ad services.
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