Forrester analysts predict Netflix's marketing partnership investments will double in 2020 as marketers stomach uncertain economy.
23% of respondents would definitely or likely drop their Netflix subscriptions if the service added advertising at its current price point or a dollar cheaper.
"We know these people aren't ... meditating or playing with their kids. They're watching stuff, they just happen to not be watching traditional television," he said. Netflix still characterizes the practice as more of a product builder than a moneymaker. In the company's, an analyst asked whether product placement would become a monetizable part of the business at some point.
A spokesperson reiterated that product partnerships are not a replacement for paid advertising, but rather are a way for Netflix to engage with and entertain fans off the service and in the real world. Specifically, Forrester predicts in the report that marketers will shift 10% more budget toward influencer marketing away from agency content creation fees. This move would comes as influencers provide a lower-cost and "high-authenticity" alternative to traditional advertising, analysts said.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Netflix Plan to Test Varying Play Speeds Meets Filmmaker BacklashNetflix is introducing a new test feature that quickly gained criticism from Judd Apatow (JuddApatow) and other filmmakers online
Lire la suite »
Black Friday is coming soon, and analysts are predicting it will be bigger than everShoppers will spend as much as $7.5 billion online over Black Friday 2019, according to Adobe Analytics.
Lire la suite »
Netflix is testing a variable playback speed feature on mobile - Business InsiderNetflix told Business Insider that it's 'always experimenting with new ways to help members use Netflix' and that it may not become permanent.
Lire la suite »
Sqirl and Contramar chefs open Onda, Santa Monica’s most anticipated new restaurantInside Onda, the hotly anticipated new LA restaurant from Jessica Koslow (Sqirl) and Gabriela Cámara (Contramar)
Lire la suite »
A Bag Collection Made for Holiday PartiesBrahmin has teamed up with Lupita Nyong’o and Meryl Streep’s stylist for its first collaborative design partnership
Lire la suite »
Why museums’ animal collections favour malesMale animals often sport splendid feathers or showy antlers, perhaps making them more attractive to hunters
Lire la suite »