Shoppers will spend as much as $7.5 billion online over Black Friday 2019, according to Adobe Analytics.
Black Friday will take place on November 29 this year. According to Adobe Analytics, retailers will pull in as much as $7.5 billion on Black Friday this year, a more than 20% increase over 2018. Adobe Analytics is predicting that online shopping will"hit new highs" over the holiday season in general. However, retailers will also have to grapple with a shorter holiday shopping period and the fact that Christmas falls on a Wednesday.
Black Friday will take place on November 29 this year. According to Adobe Analytics, retailers will pull in as much as $7.5 billion on Black Friday this year, a more than 20% increase over 2018. Adobe Analytics is predicting that online shopping will"hit new highs" over the holiday season in general. However, retailers will also have to grapple with a shorter holiday shopping period and the fact that Christmas falls on a Wednesday.
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