Upstreet Brewing launched first alcohol-free product in 2020
Deborah Coleman, co-founder of Libra Beverage Co. Revenue generated by the company's non-alcoholic beers is expected to double this year.It’s not quite as good as the forecast that her company’s revenue will double this year, but Deb Coleman, co-founder of Libra Beverage Co., is very pleased to be on a new list of women leading Canada’s natural and bio-based industries.
“They are all united by their passion to create products that are healthier for people and the planet.” “I’d been looking for a product like Libra for a long time. I have a daughter, and when I was pregnant I was always looking for a good non-alcoholic option and couldn’t find one.”Less alcohol, more jobs at P.E.I. craft brewery, which has a goal of becoming a national leader in its market segment
“What we wanted to do was appeal to that craft consumer, who just wants more selection. The people who’ve been drinking beer, they didn’t have that before. That’s how we’re differentiating.” “What we’re seeing is it’s really Gen Zs and millennials who are driving the adoption of non-alc beverage consumption,” Coleman said.
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