Keenan: Healing and hawking in the waiting room yyc
Many psychologists say that men like to leap directly to solutions. So this got me thinking about what we see on the screens as we wait for our doctors. Before cheap TV screens came along, waiting rooms often featured a nice calming aquarium, and indeed my eye doctor still has one in his outer waiting room. The idea was to distract and calm patients, and it was probably also lots of fun for kids.
In an article called “The waiting room ‘wait’ – From annoyance to opportunity,” Toronto family physician Dr. Heather Sherwin and colleagues argue that time in the waiting room is a golden opportunity for patients to learn about things that might get missed in their brief session with a busy doctor. They suggest that patients could be given questionnaires specific to their conditions and also that videos can be helpful.
An ambitious project called Tonic Direct aimed to raise $4 million in 2014 to put free TVs in the offices of Australian family physicians, showing health information peppered with ads. It was backed by the Australian Broadcasting Corporation’s program host Dr. Norman Swan, who describes himself on Twitter as “Australia’s most trusted doctor.
Dr. Joe Vipond, an emergency room physician at Rockyview Hospital, has been very outspoken on issues ranging from climate action to COVID-19 prevention. Asked about waiting room videos, he starts with “what I don’t want to see, which would be anything advertising something targeted at the susceptible patients in the room. Ideally, it would be some great public health messaging, done well.
The non-video aspects of the waiting room are important, too. Singapore’s Khoo Teck Puat hospital was redesigned in 2010. They gave their design firm, CPG Consultants, a tall order – create a hospital where your blood pressure goes down when you enter the building. The designers took a biophilic design approach, creating a structure with an abundance of natural light and lush gardens with 200 species of plants.
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