'How many times can a revolving cast of executives mention or reference GameOfThrones before it becomes a desperate drinking exercise that doesn’t seem know what flavor of Kool-Aid it wants to offer?' | DeadlineDominic reviews HBOMax Investor Day
aims to be and certainly what the upcoming AT&T-owned streamer unsuccessfully poured into its unwieldy and overloaded presentation today.
Certainly, the high production value event on the Warner Bros lot in Burbank was full of shock and awe, but that ended up proving rather hollow. The additional downside was that a meekly curated attempt to impress became mind numbing long before Right up to that press conference that wasn’t actually a press conference at the end, the presentation of “workhorse” HBO Max solidly stumbled in not offering up an actual specific takeaway of a launch date, way too many promises.
Almost as long as Martin Scorsese’s upcoming Netflix flick The Irishman and nowhere nearly as dramatic, the nearly three-hour presentation had an arsenal of content, platform exploration and product experience, “all the bells and whistles” of marketing and distribution. Unfortunately, taking nearly two hours to tell us that the service would cost $14.
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