HBO Max is expected to make at least two tentpole sized productions with budgets that could approach $100 million. Ideally, at least one of those would hail from the DC universe
). Much of the initial wave of projects has focused on nabbing rights for popular sitcoms such as “The Office” and “Seinfeld,” as well as sprawling development deals with the likes of J.J. Abrams, Ryan Murphy and Shonda Rhimes. Now many of these services are turning their attention to moviedom in hopes of finding compelling projects that will help them lure subscribers.
Comcast’s service won’t rely on subscriptions but will instead be supported by advertising revenue. However, the company is still relying heavily on original content, including films, as it tries to carve out a toehold for. Executives at Universal, the film studio Comcast owns, have been poring over the hundreds of projects they have in development in hopes of finding suitable movies to make for the service.
That’s limiting the supply of film libraries and increasing the price they can fetch. “There’s a real paucity of content to license, particularly content that people actually want to see,” says Matthew Harrigan, an analyst with Benchmark.
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