The Mouse House is set to unleash a healthy streaming roar, if new research is any indication. Disney Plus has the highest awareness among consumers of the four big new subscription-video packages …
are on fewer people’s radar: about one out of four said they’ve heard of them, per the study.
The numbers are smaller for Apple TV Plus: 6% said they’ll “definitely” subscribe, and 10% said “probably.” That’s even after hearing that it will carry a free one-year subscription with the purchase of new Apple devices. Meanwhile, subscription intention is even lower for HBO Max and Peacock — both with 12% of consumers saying they definitely or probably will take.First, the Disney and Apple SVOD services have had wide marketing campaigns, launch dates and pricing.
Other research suggests that subscription streaming isn’t a zero-sum game. Consumers are willing to subscribe to an average of four streaming services, per a May 2019 survey fielded by research firm Magid. And Magid also found that consumers are willing to spend $42 per month on all their streaming services — up from $36 in 2018.
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