Google Shopping will remain part of Google, but will be operated and funded independently
Google is reportedly spinning off its comparison shopping service into a “standalone unit” after it was the subject of a record €2.42 billion fine from the European Union. According to a report from Bloomberg, the tech giant will comply with the EU’s ruling by separating Google Shopping from the rest of its search business. The service will remain part of Google itself, but will “operate separately and use its own revenues to bid for ads.
” As well as the fine, the company was ordered to change its business to comply with “the simple principle of giving equal treatment to .” The EU’s investigation found that when users searched for products to buy in Google Shopping, the company systematically displayed its own links above those from other shopping comparison sites — regardless of relevancy.
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