Google Shopping is introducing two new features that are designed to help users search for clothes in more detail and better visualize how clothing will look on different body types.
Google is introducing two new features for its online shopping experience that are designed to help users search for clothes in more detail and better visualize how clothing will look on different body types. Starting today, Google Shopping users in the US can access a virtual try-on experience that realistically displays how an item of clothing will look on a selection of real human models.
The process allows Google’s AI model to realistically depict how an item of clothing would wrinkle, drape, fold, cling, and stretch on the available range of diverse models, regardless of what angle or pose they’re in. To be clear, the models for Google Shopping aren’t AI-generated — AI is simply used to shape the clothing around images of these human models.
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