Google loses key appeal against €2.4 billion EU shopping antitrust case

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Google loses key appeal against €2.4 billion EU shopping antitrust case
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Google has lost an appeal against a key EU antitrust judgement. The judgement was levied in 2017 and concerned Google’s promotion of its shopping comparison service. With the loss of Google’s appeal, the EU’s case in other antitrust cases against US tech firms has been strengthened.

The EU’s second-most senior court, the General Court, has upheld a 2017 ruling by the European Commission which found that Google broke antitrust law in how it used its search engine to promote its shopping comparison service and demote those of its rivals. Google and its parent company Alphabet appealed the decision, but the General Court today dismissed that appeal and upheld a fine of €2.4 billion .

” Because self-preferencing is common in the tech world — with companies often achieving scale by focusing on a single product before branching out to neighboring services — this judgement will strengthen other antitrust arguments made by the EU.

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