The Alberta centre’s most recent annual report shows it signed a $22-million contract last fiscal year for a media campaign. That’s about three times its entire government grant from the previous year
New documents outline a massive increase in public funding for the Canadian Energy Centre’s campaign to change attitudes toward Alberta’s oil and gas.
The spending is mentioned only in the line item “RFP – Agency of Record” in the centre’s annual report, filed late last month. They also include contracts signed between the Alberta government and DDB, a marketing and communication company with offices in Edmonton and Washington. “A variety of advertisers on a variety of campaigns,” wrote spokesman James Snell. “The lead advertising agency was DDB.”
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