Alberta's 'war room' is back with massive ad spend revealed in annual report

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Alberta's 'war room' is back with massive ad spend revealed in annual report
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EDMONTON — New documents outline a massive increase in public funding for the Canadian Energy Centre's campaign to change attitudes toward Alberta's oil and gas.

An agency founded by Alberta's United Conservative government to fight what it calls misinformation about the province's industry and otherwise known as the"war room," the centre's most recent annual report shows it signed a $22-million contract last fiscal year for a media campaign. That's about three times its entire government grant from the previous year.

The ad campaign was to take place in the U.S., Europe and the United Kingdom and Canada. Little information is available on how the money was spent or what results it generated. It's not clear which campaigns are still in progress. The contract indicates that Alberta spent $1.7 million out of a budget of $3.8 million trying to convince Americans that fossil fuels aren't going anywhere and the province's industry is a well-regulated and safe supplier.

The government's contract requires DDB to file a report outlining the actions it took and how they affected U.S. public opinion. The Canadian Press has not been told if that report has been filed or if it will become public.

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