EDMONTON — New documents outline a massive increase in public funding for the Canadian Energy Centre's campaign to change attitudes toward Alberta's oil and gas.
An agency founded by Alberta's United Conservative government to fight what it calls misinformation about the province's industry and otherwise known as the"war room," the centre's most recent annual report shows it signed a $22-million contract last fiscal year for a media campaign. That's about three times its entire government grant from the previous year.
The ad campaign was to take place in the U.S., Europe and the United Kingdom and Canada. Little information is available on how the money was spent or what results it generated. It's not clear which campaigns are still in progress. The contract indicates that Alberta spent $1.7 million out of a budget of $3.8 million trying to convince Americans that fossil fuels aren't going anywhere and the province's industry is a well-regulated and safe supplier.
The government's contract requires DDB to file a report outlining the actions it took and how they affected U.S. public opinion. The Canadian Press has not been told if that report has been filed or if it will become public.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Alberta's 'war room' is back with massive ad spend revealed in annual reportEDMONTON — New documents outline a massive increase in public funding for the Canadian Energy Centre's campaign to change attitudes toward Alberta's oil and gas.
Lire la suite »
Opening date set for new Edmonton river valley parkThe opening of a new park in northeast Edmonton was supposed to happen in August, but some work was delayed until the end of migratory bird nesting season, the city said.
Lire la suite »
Report forecasts softness in Canada's housing market this fallA new report forecasts that Canadian home prices will remain flat until the end of 2023.
Lire la suite »
1 person dead after collision in northeast EdmontonAlberta Health Services said one person has died after a crash involving at least one vehicle occurred in northeast Edmonton on Sunday night.
Lire la suite »
What New York City's new Airbnb rules mean for travellersNo more than two paying guests can stay in a short\u002Dterm rental at a time, no matter the size of the dwelling or the number of bedrooms.
Lire la suite »