'Xbox Bought Activision: What this Means for Gaming (Slogging Insights)' by jack_boreham xbox activision
Adrian MoralesThis is such crazy news, and there is so much to speculate about for the gaming industry's future with this acquisition. I honestly don't know if I love this decision. On the one hand, I am a massive fan of games, and I generally purchase every major console from Nintendo, Sony, and Microsoft because I will go wherever the games are. As a platform-agnostic consumer, this won't affect me much.
With the purchase of Bethesda and now Activision, Microsoft clearly has its sights set on bringing mega publishers into the fold, effectively taking a lot of third-party games away from other consoles. And they can do this because Microsoft has a deep, deep wallet that Sony cannot compete with. Inevitably Sony will have to respond. I can only speculate that they would probably purchase Square Enix or Capcom as they have close relationships with those companies.
What purchase is next? EA? Ubisoft? How divided will the market become in the next five years as the big three become more competitive? It is a crazy time to be a gamer in this market.This is like 8 times the amount they paid for Zenimax. This is borderline unbelievableDamn. We thought Xbox buying out Bethesda was huge… this is Microsoft seriously balling out to make a dent in the console wars.
Don't feel great about the Bobby Kotick aspect of this. It's unclear whether Microsoft will allow him to be CEO when the deal finalizes, but this is an opportunity for Phil Spencer and Xbox to make a big statement on industry misconduct. Regardless, it feels like Kotick is getting a really easy out with this deal happening.That's really huge. I guess Microsoft is aiming to win the console war and become the mouthpiece of the gaming industry .
Jack Boreham, I think it annuls competition in part. And may hinder innovation. If you don't have anyone forcing you to do better, be creative, no one to challenge you, you probably keep doing the same old things - this applies to companies as well. Being part of a monopoly can negate each company's original drive for innovation.
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