Why do we love TV comedies set in small towns? theclaremartin explores the appeal of shows like Rutherford Falls, Schitt's Creek, Gilmore Girls, and more:
all mine the comedy of what it’s like to live in a place where everyone has their noses in each others’ business. And just last year,, returned for a second season, showcasing life in a fictional Ohio town .
So why do we love the small town comedy so much? From a writer’s perspective, it’s a tidy set-up. You have a cast of quirky characters and your own neatly defined world to play with, which is much more manageable than, say, the potential sprawl of a series set in New York City. Everyone knows each other already, which gets around lengthy and awkward exposition, but also provides opportunity.
But the affinity for small town comedies comes from a more basic instinct: connection. The sense of community we see in places like Stars Hollow, Schitt’s Creek, Rutherford Falls, Cicely, Letterkenny, Pawnee, and other fictional towns may be lacking in our own lives. I’m not just talking about living in a big city . Even if you reside in a less populated area, the ties that bind have frayed. Much of this is thanks to demands of capitalism.
The stresses of capitalism-caused instability on families can be extrapolated to communities, as the necessity of working in a gig economy prevents long-lasting ties from being forged. You may work in another town, or from home, or be forced to change jobs regularly. America—more specifically, late capitalism-era America—has sold us on the promise of individualism, making us forget our obligations to each other as human beings.
TV has long been synonymous with escapism, and these comedies are no different. They’re fantasies, versions of our lives that are difficult or outright unattainable in 2022. How do we create community when the system thwarts stability and interpersonal connection at every turn? We’re too busy making ends meet to see our friends, or don’t have enough money to go for a meal together, or don’t live close enough to our friends in the first place.
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