Hint: There's a challenge involved, of course.
, specifically), and the odd need to feel like wasting a whole bottle of it on your hair.
For the past few days, teens have been posting videos of themselves using excessive amounts of purple shampoo on dry hair. It's unclear why, but with a few scrolls down the #PurpleShampooChallenge — which thas 3.8 million views on the app, while #PurpleShampoo has 59.
, also known as toning shampoo, is designed to keep undertones at bay and help remove brassiness. This means if you're not blonde, there's no point in trying this challenge. And if you, the purple shampoo will work, but the transformation isn't as exciting as purple hair. Instead, your hair will look a cooler-toned blonde or platinum.
Sure, it's still TikTok-worthy, but the excessive application isn't. Because even though Clairol's Shimmer Lights purple shampoo might only beAll products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Crispy, spicy and hugely popular: Why chicken sandwiches are taking over AmericaChick-fil-A popularized it, Popeyes made it go viral, and now McDonald's franchisees want to outdo them all. Here's why America's fast food giants are so focused on chicken sandwiches.
Lire la suite »
What Is Ashwagandha and Why Is Everyone So Obsessed With It?See whether the supplement is worth adding to your diet.
Lire la suite »
Why I Still Have Faith in Alberto SalazarI wrote two books with the coach and have every reason to feel betrayed. I don't.
Lire la suite »
Why You Should Let Your Kids Eat All the Halloween Candy They WantHealth police parents, it's time to turn in your badges.
Lire la suite »
When, Exactly, Apple Will Release iOS 13.2 And Why It MattersFor the last few weeks, Apple has been releasing multiple updates to iOS 13.
Lire la suite »