“We can see where [our viewers] go when they're not watching us, and we know they love holiday movies.”
“A lot of what’s been working really, really well on Discovery+ is new iterations of talent and formats that people already love on linear,” says Finch. “We’re giving those super fans more of what they love.”intends to do just that. Outside of the project’s culinary title and themes, it features Food talent Ree Drummond. The star of, who’s got 3.
“She’s tweeting to all of her fans and talking about it in her magazine, she’s going to rally her fans around the movie,” says Finch.” “It’s just a really interesting experiment and a great way to see if we can scratch that itch for our female viewers.” In success, one could easily argue that food-centric holiday movie could become a tradition for Food. And, if it pulls anywhere near the audience of one of a Hallmark movie, it very well may — but Finch doesn’t seem convinced that any amount of success would inspire a linear jump: “Would we puton Food Network? Probably not. That’s why it’s great to have another platform to program.”
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