The name of the third richest billionaire will stay on the Smithsonian’s Air and Space Museum for 50 years.
“When we're talking about a morals clause, we're talking about one form of a termination clause. These are very, very standard in museums,” says Beaulieu. “We have seen termination clauses really since the beginning of modern policy for museums, dating back to the late 19th and early 20th centuries. There are cases of moral clauses, in particular, being referenced as early as the 1950s.”
the Met and the Sacklers, for example, “that was something that came out of an ethical misalignment between the organization and where the money came from, Purdue Pharma.” It would also be wrong to assume that the founder of Amazon and Blue Origin refused to have a morals clause, says Florino. “We don't know if that clause was even brought up. It's equally likely that the Smithsonian never even brought up that issue.”
In granting Bezos a half-century of naming rights, it appears that the Smithsonian did bend a policy for the billionaire. In 2011, the Smithsonian enacted the 20-year policy to “get away from perpetuity” in gift agreements, a spokeswoman told“He didn't ask for perpetuity,” says Florino. “He asked for a specific timeframe, apparently. I don't see anything unusual about that.”
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