Toyota moved from 5th to 1st place, while the Prius took the top spot with 38.1 of owners trading it in for another Prius
Brand loyalty is finicky as minor changes can have major repercussions. A modern example would be Bud Light, but today we’re focusing on a new study from CarMax, which examined purchases with trade-ins made last year. Overall, the study found that 19% of customers bought the same brand as their trade-in. This isn’t too surprising as the company noted it's basically the same result as their first study on brand loyalty in 2017.
Tesla also charted for the first time, coming in 5th, as CarMax didn’t begin selling their vehicles until 2018. At the other end of the spectrum, Chrysler, Dodge, and Kia had some of the least loyal customers. There’s no word on why these three ended up at the bottom, but Kia could have been impacted by a rash of social media-fueled thefts. On a model-specific level, the Toyota Prius won top honors as 38.1% of customers bought another Prius.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
With EU Due Diligence Legislation Stalled, Brands Talk Tech, Supply Chain Solutions at OECDAsos, Zalando, Suit Supply, G-Star Raw, Calvin Klein parent PVH talk climate risks, supply chain responsibility at OECD due diligence conference.
Lire la suite »
New laws in 2024 that affect luxury brands: are you ready?Several new laws will force leaders to disallow the status quo.
Lire la suite »
Menswear Brands Are Rewarding Their Coolest Customers With the Ultimate Flex: Luxury VacationsThe modern-day marker of a VIP isn’t so much about sitting front row as it is exploring the unknown.
Lire la suite »
Unlocking Sponsorship: 8 Things Brands Look for When Partnering with Athletes and CreatorsAs the landscape continues to evolve, embracing these principles will pave the way for enduring success in the realm of athlete marketing and social media.
Lire la suite »
The Best Beauty Brands You Can Shop At AnthropologieFrom vintage-inspired makeup to luxe skin care, Anthropologie's beauty section is a dream to shop. Here, we take a look at our favorite products.
Lire la suite »
Women's History Month 2024: 11 brands that are giving backMili Godio is an updates editor for Select on NBC News.
Lire la suite »