What is Noom, the controversial weight-loss app?

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What is Noom, the controversial weight-loss app?
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Noom is a weight-loss app that claims it takes it a new approach to weight loss using psychology so you can build better eating habits.

that the psychological element makes Noom a potentially harmful diet plan.

“When you fail at Noom, you don’t just fail the way you might fail a typical diet — physically, because your body needs more food or is craving calories or comfort — but you also fail psychologically,” Noom’s interface, which some have said is better than most, also had some issues when people logged their food items for the day, causing more frustration.. The BBB said it received over 1,000 complaints alleging Noom offers misleading free trials, and subscriptions are difficult to cancel.and then costs $150 for a 6-month subscription. You are required to enter your credit card up front to access the two-week free trial.

After the free trial is over, you get the added benefit of a support specialist whom you can ask questions and a group chat with other Noom users who began their journey around the same time as you did.

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