Joe Rogan is Spotify’s future, perhaps a lot more than the company might like to admit. nwquah writes
Photo: Louis Grasse/PxImages/Icon Sportswire via Getty Images When Spotify struck its exclusive licensing deal with The Joe Rogan Experience in 2020, the chief executive of a major podcast company texted me shortly after the news went out: “Game, set, match.”
But if Spotify is to win, it’s not going to be in straight sets, as the past few weeks have indicated. This latest round of Rogan-inspired controversy began mid-January, when more than 270 medical professionals wrote an open letter to the company criticizing the rampant spread of COVID-19 misinformation on Spotify and singling out The Joe Rogan Experience as a prime vector for that misinformation.
Misinformation is a problem all throughout podcasting , but Joe Rogan has pushed Spotify into the spotlight, forcing the company to figure things out under intense scrutiny while its competitors get to do so more quietly. It’s a slippery situation. Since the uproar, Spotify has taken a few steps to mitigate COVID-19 misinformation concerns. It made public internal policies that had previously been private.
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