First it was Tumblr style. The it was indie sleaze. On the latest episode of 'Don't Let This Flop,' we discuss why we're simply dreading the return of Twee on TikTok
. Characterized by black winged eyeliner, ripped tights and Doc Martens, and moody black-and-white cigarette selfies, 2010s Tumblr style is making a comeback thanks to zoomers on TikTok embracing the trend, led by It Girls like Olivia Rodrigo ands Barbie Ferreira. The aesthetic is also often conflated with “indie sleaze,” which eschews the muted shades of Tumblr style for eye-popping neons, gold latex and barely-there halter tops .
With the rise of both aesthetics, millennials are now dreading the resurgence of another 2010s style: twee. Popularized primarily by era Zooey Deschanel, twee was a combination of throwback, ultra-feminine 1950s style with a cutesy librarian aesthetic . To some extent, twee has been repackaged with the rise of the ultra-cozy cottagecore aesthetic, yet the Coke-bottle glasses and pastel headbands have largely been left behind in the 2010s.
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