“Black creators are at the helm of some of the app’s most viral trends, so why aren’t Black creators earning nearly as much money as their white counterparts or being offered the same opportunities?” asks writer Venesa Coger (venesajco).
dance and garnered more exposure and opportunities than Harmon . These creators have gone on to star in reality TV shows, movies, and even perform on stage in recent years. And while they’ve taken their talents beyond TikTok, Forbes reports that they still earn 30% to 50% of their income from sponsored content through the video-focused social platform. Black creators are at the helm of some of the app’s most viral trends, so why aren’t Black creatorsBlack Twitter is asking the same question.
That statement couldn’t ring more true. But in the fight to be paid for what they’re owed, how can Black creators also protect their intellectual property from being claimed by someone else? It seems like every month another Black TikToker has to air out how a white creator either copied their video word for word, changed the flow to their song, or recreated their dance moves without properly crediting their original creators.
On top of that, their audiences eat it up, and usually have the audacity to argue back. This happened last November when UK artist and creator saw extreme success on the app before a white creator decided to “remix” it by switching out words from Dreya’s verse. Last time we checked, that’s plagiarism! Furthermore, issues like this discourage Black creators from putting themselves out there, especially since there aren’t any proper measures in place to protect creative property on social media apps like TikTok.
As a creator myself, I would love to see more Black TikTokers speaking up, and not being afraid to charge their worth. This isn’t the time to be shy about our money, especially when brands look to us for innovative ways to create and tell stories. If we aren’t charging the value of our time, effort, and sauce, how can we expect to be earning more? And brands need to step up, too.
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