The myriad complications and stresses of the COVID-19 pandemic have created a television upfront season unlike any in memory. In a typical spring and early summer, deals close for about one-third o…
The myriad complications and stresses of the COVID-19 pandemic have created a television upfront season unlike any in memory.
CBS did its best to honor its annual Carnegie Hall embrace of the traditional TV ad biz, holding a two-day online showcase of ViacomCBS offerings that reflected an upbeat outlook through next February’s Super Bowl. Fox ditched any semblance of its usual upfront, straightforwardly announcing a pandemic-resistant lineup of fall shows and pushing new programming later in order for major franchises liketo resume production. Ditto with the CW, which will effectively launch its season in January.
Carlos Brito, CEO of Anheuser-Busch InBev, said on the major TV advertiser’s quarterly earnings call this month that the company is “trying to promote less” given the economic conditions. The company is “trying also to curb some media spend and put more online, trying to be more in tune with consumers and trends so we allocate resources in a more effective way.”
re getting inventory for pretty cheap, so they’re not pulling back. They’re actually they’re getting a lot more media for the same dollar.”
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Nike's new ad with LeBron James wants people to know there's hopeNike has turned to King James to carry out its latest message about how sports can teach us a lot about hope and perseverance when times are tough
Lire la suite »
A Campaign Milestone: 'I Was Drugged and Raped,' Heard in a Candidate's AdThe photo could have been taken at any prom or sorority formal. Girls with long hair and fancy dresses, their arms draped around each other&39;s shoulders, smiling wide.Just five seconds into the campaign ad, a narrator makes clear that the image had not captured a celebratory kind of night."It
Lire la suite »
Trump Fires Back After Biden Ad Attacks Him For Golfing During PandemicPresident Trump defended himself and lashed out at former Vice President Joe Biden, the likely Democratic nominee, after the Biden campaign released an ad criticizing Trump for golfing over the weekend, as the country approaches 100,000 coronavirus deaths.
Lire la suite »
Georgia Releases On-Set Protocols for Film and TV During COVID-19Days after Tyler Perry released a lengthy document detailing how he plans to safely get back to work in amid the COVID-19 pandemic, the state of Georgia is doing the same
Lire la suite »
TV drama on forbidden love casts spotlight on secretive life in North KoreaA paragliding misadventure lands a beautiful South Korean heiress on wrong side of the DMZ. She falls for a dashing soldier. Can their love survive the deep political divide?
Lire la suite »