Nike has turned to King James to carry out its latest message about how sports can teach us a lot about hope and perseverance when times are tough
New York has turned to King James to carry out its latest message about how sports can teach us a lot about hope and perseverance when times are tough.
The new 90-second ad, titled"Never Too Far Down," was unveiled Saturday. In it, Lebron James narrates comeback stories of such world-class athletes as Serena Williams, Tiger Woods, Raphael Nadal, Cristiano Ronaldo and even himself, when each was caught in a moment of defeat or near defeat."We've all been underestimated and counted out. Those moments it felt like it was over," James begins in the film.
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