The battle for the presidency is now largely being waged online — where the Trump campaign has been building its presence since 2015. The Biden campaign, on the other hand, has a digital presence that's admittedly still in development.
The Biden message is focused on the incredibly strong headwinds that Trump faces in his reelection bid: a pandemic and a deep recession. The president's campaign is counting on being able to overcome it all, at least in part with a digital behemoth that it has been building and perfecting since 2015. Parscale's elevation to campaign manager after being Trump's digital director in 2016 sent an early signal of what would drive the 2020 campaign.
The programs are hosted by campaign aides and members of the Trump family with big name guests such as Texas Sen. Ted Cruz and Senate Majority Leader Mitch McConnell, who are teed up to amplify the Trump message. "The Democrats and the fake news media hate my father more than they love our country and they are doing whatever it takes to tear us down at the expense of the American people," Donald Trump Jr. says in one ad, speaking intensely."That's why we need every American patriot to step up and join our fight. Just download our app."The Biden campaign doesn't have anything akin to its own version of a flashy prime-time cable lineup.
Still, both Biden and his campaign insist they're able to reach millions of people this way, brushing off the criticism that the Biden basement show is somehow hurting their campaign. For them, it's not just about how the message is delivered, it's about the message itself, convinced that the November election will be a referendum on how Trump has handled the coronavirus, and that gives them, they believe, an advantage.
"Most people don't go to those rallies," explained John Sides, a political science professor at Vanderbilt University."But you're trying to use those events as an opportunity to get some attention to your campaign and to be able to communicate to voters with messages and visuals that are scripted by you, as opposed to posed to you by a reporter."across the political spectrum, and Biden's campaign has put a high premium on interviews in battleground states.
He insists that he's listening to the scientists and that staying indoors while Trump is on the road hasn't changed the race. He points to polling that shows he has maintained a consistent lead over the president in recent weeks.
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