The makers of Toblerone are stripping images of Switzerland's famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production to Slovakia.
The Associated PressMondelez International of Deerfield, Ill., which owns the Swiss-born brand, said Monday that it's in the process of adapting the packaging of Toblerone products to conform with strict rules in Switzerland about how products qualify for the coveted "Swissness" moniker — perceived by some as a standard of quality.
In June, the company announced plans to outsource production of some Toblerone chocolates later this year to Bratislava, the Slovak capital — where wages and the cost of living are far lower than in wealthy, expensive Switzerland. The chocolate bar, made of honey and almond nougat, is distinctive for its triangular "peak" shape that evokes a mountain range and matching triangular packaging — sold in scores of countries and duty-free shops around the globe.
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Choc shock! Toblerone drops iconic Swiss peak from packageGENEVA (AP) — The makers of Toblerone are stripping images of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk\u002Dchocolate treat…
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Toblerone drops iconic design due to rules on 'Swissness'The makers of Toblerone are stripping images of Switzerland's famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production to Slovakia.
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Toblerone barred from using the iconic Swiss mountain on its logoThe image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars.
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Toblerone barred from using the iconic Swiss mountain on its logoThe image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars.
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Toblerone barred from using the iconic Swiss mountain on its logoThe image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars.
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Toblerone barred from using the iconic Swiss mountain on its logoThe image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars.
Lire la suite »