GENEVA (AP) — The makers of Toblerone are stripping images of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk\u002Dchocolate treat…
Mondelez International of Deerfield, Illinois, which owns the Swiss-born brand, said Monday that it’s in the process of adapting the packaging of Toblerone products to conform with strict rules in Switzerland about how products qualify for the coveted “Swissness” moniker — perceived by some as a standard of quality.Sign up to receive daily headline news from Ottawa Citizen, a division of Postmedia Network Inc.
The packaging change affects 35- and 50-gram bars that will be made in Slovakia: Larger, 100-gram “tablets” will still be produced in Bern, the Swiss capital, the company says. The chocolate bar, made of honey and almond nougat, is distinctive for its triangular “peak” shape that evokes a mountain range and matching triangular packaging — sold in scores of countries and duty-free shops around the globe.
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Toblerone barred from using the iconic Swiss mountain on its logoThe image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars.
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Toblerone barred from using the iconic Swiss mountain on its logoThe image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars.
Lire la suite »
Toblerone barred from using the iconic Swiss mountain on its logoThe image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars.
Lire la suite »
Toblerone barred from using the iconic Swiss mountain on its logoThe image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars.
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Toblerone can no longer claim to be Swiss-madeToblerone bars, sold in over 100 countries, can no longer be called Swiss chocolate because the brand's U.S. owner is moving some production out of Switzerland.
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Toblerone chocolate is no longer 'Swiss' enough for Alps logo\u0027Swissness\u0027 can add as much as 20% to the price tag of a luxury item, say Swiss officials
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