Trendy soaps brand Lush Cosmetics is quitting Facebook, Instagram, TikTok and Snapchat on Friday in a radical move to draw attention to how those platforms are damaging people's mental health.
The company said Monday that its accounts will be deactivated on Nov. 26, the day after Thanksgiving, when most other brands and retailers kick their social media activity into high gear to win over holiday gift shoppers.Lush, which has more than 900 stores worldwide, including 240 across the United States and Canada, said it will remain off those social media channels globally until the platforms ensure a safer environment for their users.
The company made a similar attempt with its UK accounts in 2019 saying"It was tired of fighting with algorithms" and wanted to talk directly with its customers.Read MoreThe latest effort, however, is happening at a time when social media companies are under even more intense scrutiny over how their platforms may be contributing to mental and physical health issues, especially among younger individuals.
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