The Sunshine Jeweller: Fred’s Latest Campaign Is A Joyous Celebration Of Its Radiant Jewels

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The Sunshine Jeweller: Fred’s Latest Campaign Is A Joyous Celebration Of Its Radiant Jewels
France Dernières Nouvelles,France Actualités
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Discover Fred's latest campaign celebrating radiant jewels with a joyful blend of sunshine and sophistication in their newest collection.

A picturesque summer and sparkling jewellery are at the centre of a new film that fully expresses the French Maison’s sunny personality.A sun-drenched scene set in the heart of the French Riviera is what has chosen as the backdrop to its latest campaign, in which a video captures not just the carefree mood of summer, but also how it aptly encapsulates the exuberance of the jeweller’s distinct aesthetic and character.

Embrace the brilliance of sunshine with Fred’s latest collection—where radiant jewels meet the golden glow of day. The Chance Infinie line is yet another well-loved collection of FRED that has a similar though more feminine appeal. While the cable bracelets here are clearly an evolved version of the Force 10 style, they stand apart with a different buckle design that represents infinity and eternity. The line also comprises delicate chain bracelets and necklaces, as well as bolder, diamond-studded styles that are modern statements of luxury.

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