Americans shelled out $15.5 billion in the frozen food aisles during the 11 weeks that ended on May 16, 2020, a 40.2% increase from the comparable year-ago period, according to Nielsen data
. It's good news for a category that has seen a big revamp in recent years as consumers shunned comfort foods for options they perceived as healthier and fresher. As a result, the TV dinner has evolved significantly from its compartmentalized, nuke-friendly roots. Joining the plates of Salisbury steaks partitioned from peas and carrots and mashed potatoes are cauliflower-dough pizzas, broccoli chia cakes, and sous vide egg white bites.
But now Nestle's modeling and data are showing that people are starting to place increased emphasis on nutrition. That would bode well for Nestlé's new line, Life Cuisine, which launched in April. The line has 15 recipes catering to four dietary categories: low-carb, high-protein, gluten-free and meatless. Life Cuisine is well-positioned for"when consumers come out of this nesting phase and are looking for variety," Carmichael said.
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