CAA now manages contracts that could be worth nearly $1 billion in commissions, leading a group of juggernaut agencies that are pulling away from their smaller rivals.
hen powerhouse talent agency CAA completed its $750 million deal for rival ICM Partners in June, it was the biggest merger to hit Hollywood representation in over a decade. Its impact on the sports world was seismic as well, bringing together two of the largest soccer talent divisions and combining rosters of stars like Manchester City’s Jack Grealish and Tottenham Hotspur’s Son Heung-min.
Wasserman , WME Sports , Excel Sports Management and Octagon round out the top five of the list, which this year includes only agencies with a substantial presence in North America. In a sign of the growing split between the haves and the have-nots, the top five agencies’ maximum commission figures add up to $3 billion, more than double the total for the next 15 agencies in the ranking.
In cases where sports agencies are expanding geographically, the trend has been for U.S.-based firms to jump to Europe or Asia, but one notable counterexample is Madrid’s You First, an international basketball and soccer agency that was founded in 2002 and picked up a significant NBA presence in 2020 by merging with Tandem Sports and Entertainment.
“If you go back 20 years, when an athlete was done practicing for the day—I don’t care what sport it was—they’d go home,” Excel Sports Management founder and president Jeff Schwartz says. “Athletes don’t go home anymore. The other 21 hours in the day is their time to also make money because of their ability to connect directly to fans.”
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