The Latest Challenge in Costume Design: Reimagining Influencer Fashion

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The Latest Challenge in Costume Design: Reimagining Influencer Fashion
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As movies and television follow the stories of content creators, their wardrobes help create a riveting fantasy — while simultaneously sending a message.

Danni, in her qipao dress, samples some swag at an influencer party with Colin , wearing a Balenciaga T-shirt.Danni's entitlement and white privilege peak when she joins a trauma support group, with the intention of co-opting authentic experiences to write a personal essay about her fake Paris tripShe immediately latches onto school shooting survivor Rowan , who legitimately amassed a social media following through her activism.

'As a close friend you should allow me to grow…. my following,' says Erika, in a Danielle Guizio jacket, to her best friend Gia .As her OTT fashion escalate, Erika's close relationships with Gia and her supportive parents plummet. Her self-serving efforts to give "a voice to my generation," as Erika says with zero irony, blow up in her face.

After Danni’s deception is revealed, she faces vicious trolls, her editor, a hurt and betrayed Rowan and the motivations behind her inauthenticity. So, naturally, she attends an "online shaming support group" meeting. "It's like meta on meta on meta," says Laux of costume-designing for the attendees, which include the movie's writer-director Quinn Shephard.

Danni's immediately admonished by the support group's leader, played by — in another wink-wink moment — by -costumed it because I went for real. I went for what all of these people really look like," says Laux, who asked Calloway and Shephard to bring in their own clothes as options.

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