Jack Daniel's, coming in at No. 9, is the top-ranked American brand.
The rest of the list includes some names more familiar to US consumers, and others that are less recognizable but clearly huge players in the Asian market. Jameson took the number 20 spot with $1.1 billion, Jose Cuervo sits at 27 with $839 million andhit the number 33 spot with $692 million.
Interestingly, Jim Beam doesn’t make the list, even though it’s often talked about as being one of the most popular bourbons worldwide, and The Glenlivet doesn’t appear although in the past it’s gone head-to-head with Glenfiddich.Overall, the takeaway for booze brands is pretty good news–the market doesn’t seem like it’s slowing down at all.
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