The Cultural Phenomenon Behind Pink, The Color That Sells

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The Cultural Phenomenon Behind Pink, The Color That Sells
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The cachet of pink has ebbed and flowed since becoming fashionable in 18th century French court.

The color is subversive but also used in a very “tongue-and-cheek kind of way,” Ford said.

“Most importantly it’s, for us, it’s really a symbolism of empowerment. Barbie is the original girl empowerment brand,” Culmone said. Lady Gaga attends The Metropolitan Museum of Art's Costume Institute benefit gala celebrating the opening of the"Camp: Notes on Fashion" in 2019.Semple, however, has taken issue with the monopoly and the “press done around running out the paint supply.”Semple explains he’s standing up to what he calls “Big Color,” where corporations dominate the usage.

We’re drawn to colors because they instantly convey various emotions, explained David Loranger, a professor of fashion merchandising and marketing at Sacred Heart University.Chung Sung-Jun via Getty Images

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