The release of 'Barbie' is upon us, and the color pink is nearly inescapable. We took a deep dive into the history and ever-evolving legacy of pink.
Barbie cocktails are prepared for guests at the opening ceremony of Barbie Shanghai flagship store, March 6, 2009, in Shanghai, China. The color pink has long been associated with the Barbie brand — she even has her own Pantone color.
Bad Bunny performs at the 22nd annual Latin Grammy Awards, Nov. 18, 2021, at the MGM Grand Garden Arena in Las Vegas. Tanisha Ford, a history professor at The Graduate Center at the City University of New York, noted how male artists — specifically male artists of color like Bad Bunny; Tyler, The Creator and Jaden Smith — have generated more complex conversations about masculinity by wearing pink clothing.
Parade-goers promoting the upcoming “Barbie” movie walk in the NYC Pride March, June 25, 2023, in New York. With the Friday, July 21, release of the “Barbie movie” starring Margot Robbie, the color “Barbie Pink” has been thrown into the spotlight on social media and the world of fashion. Taylor Swift arrives at the 58th annual Grammy Awards at the Staples Center in Los Angeles, Feb. 15, 2016. Throughout history, designers, artists, and brands have played with the emotions the color evokes, shaping meanings that are ever-evolving. From gender to class, those associations have constantly been challenged, flipped and subverted — while the definition of pink is always in flux, there’s one constant: its cultural staying power.
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