A growing crop of shoppers have fallen for Hey Dude’s barely-there pitch, exchanging hard-sole boots and even full-laced sneakers for the brand’s casual slip-ons.
Hey Dudes—ungainly, squishy sneakers popular in the South and Midwest—are growing faster in sales than ever beforeFootwear brand Hey Dude is so laid back, even its name greets you in a sleepy drawl.
The 14-year-old footwear brand’s canvas slip-ons are so exceedingly casual that they basically declare, in maximum Jeff Spicoli voice, “Hey dude, ease into these.” Its top-selling $60 “Wally” and “Wendy” loafers, sealed with the bare minimum of springy elastic laces,
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The Beer Koozie-Like Shoe That Is Selling Out Across AmericaA growing crop of shoppers have fallen for Hey Dude’s barely-there pitch, exchanging hard-sole boots and even full-laced sneakers for the brand’s casual slip-ons.
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