UT Men's Basketball forward Christian Bishop lands 'Name, Image & Likeness' deal with Optimum Nutrition.
men's basketball player Christian Bishop is one of many college athletes winning big in the name, image, and likeness game. The senior forward is partnering with Optimum Nutrition to promote the ‘Orange Blast' flavor of the company's amino energy drink.
"My favorite thing about it is that it tastes great. So just being able to have something like a product that you're proud of to put out there with Optimum Nutrition plus electrolytes, it's just great to be a part of that," Bishop says.based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that had stood for decades.
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