Tesla's truck demo shows how new-product launches don’t always go as planned.
Nissan Motor Co. prepared a splashy video introduction for the precursor of its first fully electric sport-utility vehicle. But when it came time for the Infiniti model to roll onto the stage at this year’s Detroit auto show, the SUV. Karim Habib, then Infiniti’s executive design director, paused, said, “You can’t see it, but it is here,” and then went back on script as if the vehicle had emerged. Technicians couldn’t get it to start and ended up covering it with a black tarp.
The company’s former Chairman and CEO Carlos Ghosn had beenabout two weeks earlier for alleged financial crimes and was being held in a Tokyo jail. So even though Nissan postponed the official announcement until January 2019, the Hollywood actress it hired to promote the Leaf, Margot Robbie, still gamely appeared -- sans the car -- to talk about environmental issues.AdvertisementA Chrysler preview strategy created an unexpected diversion.
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