Tesla's newest idea is an electric pickup truck. But can it sell?
an electric pickup truck. That makes sense as a next step from selling family vehicles. But does it make sense given the battery technology available?... [+]
Tesla's design studio in Hawthorne, Calif. Shares of electric vehicle maker Tesla Inc. fell at the opening bell Thursday, May 23 but recovered into positive territory after an analyst predicted falling demand but Musk told employees that orders are up. The gyrations within an hour of when the markets opened were indicators of a volatile day for the shares, which have shed about 40 percent of their value this year and are trading at the lowest levels since late 2016.
Pickups would be a great way to increase revenue if Tesla CEO Elon Musk can sell them, because pickups sell for a lot of money. The average new pickup sells for a little over $50,000, according to the Wall Street Journal.... [+] test drive in Prescott, Arizona, U.S., on Tuesday, March 2, 2010. The heavy-duty pickup truck has a new 6.7-liter diesel engine, which also uses urea to help minimize the truck's diesel emissions. Photographer: Mark Elias/BloombergOn the other hand, there are some serious questions about the market viability of an electric pickup. With a heavier frame, and especially when the truck has a heavy load, the battery charge will last a shorter period than it would for a sedan.
Some people do not drive pickups for work or need; they drive them for style and appearance. Battery powered vehicles are quiet, and they have no engines to rev. Will those who drive pickups for primarily for style be willing to forego the engine and all it brings?
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