Study finds over 25% of Drake and Justin Bieber's Instagram followers are fake Drake JustinBieber Instagram
A recording artist's celebrity status used to be measured in album sales, but in the ever-changing landscape of music consumption, social media followings have become the true mark of success, making the egos of big names like Drake, Justin Beiber, Shawn Mendes, and The Weeknd.
This particular group of Ontario-born artists are easily the most famous Canadian celebrities alive in terms of Instagram followings, but they are also the worst-ranked in a new study looking into the prevalence of fake social media followers., found that, between those four top-ranking Canadian celebs, they share a completely bonkers total of 138,452,558 dummy or bot accounts — fake accounts that allegedly net these stars quite a bit of extra sponsorship revenue.
Researchers looked into how much money the top-ten most-followed Canadian celebrities on Instagram were making in sponsorships based on followings bolstered by fake accounts, and the numbers are pretty shocking. IG handles were collected and analyzed by modash.io's audience credibility tool to determine a percentage of fake accounts per celebrity, with findings subtracted from account totals to deduce the number of real vs. fake followers.
These figures were then run though Influencer Marketing Hub's Instagram earnings calculator to determine the revenue earned by sponsored posts on each celebrity account, and multiplied by the number of estimated fake accounts.
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