.Spotify has announced the launch of a new SpotifyKids app as a way to 'create a playground of sound' for its youngest listeners
The Spotify Kids app is only available in Ireland but will expand to all other markets soon.
The new app will be available to anyone with a Family Plan subscription, meaning it will be free of ads. The content, via a host of providers including Nickelodeon, Disney, Discovery Kids, and Universal Pictures, will be curated by a team of Spotify editors and laid out as playlists. The user experience is "bursting with color," simple to navigate and heavy on visuals rather than text.
Norström said the company spent more than two years studying the kids space, gathering insights from the National Children’s Museum in Washington, D.C. as well as their own employees.
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