Colleen Barrett, president emeritus of Southwest Airlines, has died, the company announced Thursday.
The legal secretary of Southwest co-founder Herb Kelleher and airline president from 2001-2008 is credited with many of the carrier’s signature strategies.
Barrett, 79, was considered the prime force behind the Dallas-based carrier’s LUV culture and was instrumental in the company’s founding and the early strategies that the carrier still uses today.“Colleen passionately guided generations to do the right thing, and often cited The Golden Rule—insisting that everyone treat each other in a way they would hope to be treated,” the company said in its noon announcement.
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