South Dakota's governor says her anti-meth campaign featuring people seemingly saying they're on the drug is already working.
South Dakota's anti-meth campaign featuring people appearing to admit they're addicted is already working ... according to GovernorGov. Noem launched the initiative Monday with the slogan"Meth. We're On It" ... which, at first glance, makes ya think the state's changing its name to Methopotamia -- but the Gov. tells TMZ ... she's cool with that kinda Internet buzz.
The campaign includes a new TV ad, posters, billboards and a website, and is meant to raise awareness of the growing crisis in South Dakota -- as well as many other states -- and how to fight it. The state has reportedly spent nearly $500k on the campaign, so far. Noem added,"This is a bold, innovative effort like the nation has never before seen. Over the next few weeks, this campaign will operate through various mediums to educate every person across South Dakota on signs of addiction, resources available to combat addiction, and strategies to engage communities in recovery."Tackling the meth epidemic, that is.
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